About The E-Commerce Car Parts Guy

---

Andrew is an experienced thought leader specialising in multichannel and the automotive parts and accessories category.

He has had the pleasure to work with Marketplaces, Motor Manufactures, Tier 1 automotive supplier, OE / OEM Parts Manufactures and aftermarket 

 Andrew started his life not in automotive but as a Retail Manager for 6 years working for Sainsburys.  Straight out of school he worked as a Manager in various different departments eventually moving to operations in a number of senior roles.  In 2000 he decided to go into the family towbar business and spent the first two years learning how to work on cars installing towbars and electrics.  This is where his journey with car parts started.

Andrew thought there was a opportunity to sell Towbars on the internet and posted his first listing on eBay in 2003.  Operating from a three bedroom house within a year he was shipping out 100 towbars a week.  When the DHL lorry could not get to the property to collect the deliveries it was at that time he decided that the operation needed to expand into a 1000 sq foot warehouse.  In 2006 he was proud of the team reaching sales of over £1m on eBay which was the first seller within parts and accessories to do so in the UK.

In 2010 eBay asked Rowson to work with some Brands looking to sell on the platform but had no Idea on the process.  He helped bring some big brands like Aston Martin to the site.  That drove him to create emotiv in 2012, an full marketplace service agency dedicated to helping Brands and Sellers embrace the marketplace journey.

Today EMotiv has 80 talented individuals striving to provide services for automotive brand he has managed over £200m of marketplace automotive parts sales online.

• Building Multichannel E-Commerce Strategy for automotive Brands and manufacturers.
• Developing and managing a sales team and pipeline.
• Producing data management plans for both B2B and B2C.
• Managing different channels and advising on avoiding conflict.
• Training and advising automotive teams on ecommerce trends and strategy.

• Consulting  and working with Motor Manufacturers such as Aston Martin and GM
• Worked with eBay advising on automotive category data structure.
• Built the 1st £1m automotive business on eBay UK.
• Advised Amazon during their Parts and Accessories category updates.
• Presented  to accessory brands such as Thule leadership team on ecommerce latest      trends and opportunities.
• Worked with the teams of tier 1 / aftermarket parts suppliers.
• Worked with organisations based in Europe, USA and Asia.
• Built a sales and onboarding strategy for multichannel listing systems.

Have you opened a new location, redesigned your shop, or added a new product or service? Don't keep it to yourself, let folks know.

Customers have questions, you have answers. Display the most frequently asked questions, so everybody benefits.